Finished: Corporate Design
We recently finished a corporate design project for a freelance writer and event-planner. The beginnings of this project were already blogged about here (link), and we are very happy to present the final outcome.
In collaboration with out client we had set up some basic guidelines for the design. Due to her profession, the goal was to imbue the design-elements with strong connotations to the field of writing.
This starts with the logo and its strong resemblance to a classic monogram. We also elected Letter Gothic and Georgia for the main typefaces, since both of them transfer the topic "writing" very well and, in combination, transport a unique look and feel. And while the budget for fonts was tight, we successfully achieved persistent looks across both print and web appearance. While Georgia was easily accessible as a system font, Letter Gothic could be purchased at a reasonable price including a variant for the web.
The stationary templates were then set up in Word together with our client; with the right presets worked out, the design will now always look consistent and is easy and efficient to work with on a daily basis.
The main part and landing page of the website consists of a blog to show off the current work and process of our client. Since she is writing professionally for newspapers, agencies and magazines, keeping a blog up to date is second nature to her. To ease the addition of images to the blog, we programmed a tiny custom cropping tool with minimal features that is very intuitive to use and turns the process of image editing into a pleasant experience.